We wanted to celebrate the 70th anniversary of Singapore Airlines with an online video that touched the hearts of our passengers. So we created the airline’s first-ever storytelling piece. And also, the brand’s first animated film.
It’s the story of a little boy who thinks he has found a magic pen. When the pen fails to bring his father back from a long business trip, the boy is saddened. In the end, the true magic happens when Singapore Airlines helps the father return home early to surprise his son.
The film got over 15 million views in the first month, lots of love from the fans, and many wet eyes.
The film got over 15 million views in the first month, lots of love from the fans, and many wet eyes.
Awards:
PMAA Dragons Of Asia – Black Dragon in Best Brand Trial Or Sales Generation Campaign
MARkies – Bronze in Best Idea TV\Video Advertising
Creative Circle Awards – Bronze in Online/Viral Video
Webby – Honouree in Viral Film
PMAA Dragons Of Asia – Black Dragon in Best Brand Trial Or Sales Generation Campaign
MARkies – Bronze in Best Idea TV\Video Advertising
Creative Circle Awards – Bronze in Online/Viral Video
Webby – Honouree in Viral Film