KrisFlyer miles, the loyalty programme of Singapore Airlines, were perceived as a difficult to earn and to redeem, when in reality you don't even need to fly to get them: they're everywhere.
To show that flying is as easy as getting a coffee, buying a shirt, or booking a hotel, we transformed the bird in the logo into a cute animated bird that grows with every transaction.
The campaign, which ran in multiple markets, included cinema, OOH, digital and print. The end frame of the animated film matched almost exactly the photo in the print campaign.
To show that flying is as easy as getting a coffee, buying a shirt, or booking a hotel, we transformed the bird in the logo into a cute animated bird that grows with every transaction.
The campaign, which ran in multiple markets, included cinema, OOH, digital and print. The end frame of the animated film matched almost exactly the photo in the print campaign.
