LG was launching new mobile phones with Android technology. But this wasn't an LG exclusive, so what made them special? Since the users could manage and create their own android apps, our insight was “it's your choice of apps that makes LG Android amazing”.
So we created an unbranded website with some non-sense, yet to be invented Crazy Apps and emailed it to a group of influential bloggers. In the teasing phase the website was commented and shared by opinion makers. The fun content helped to establish an emotional link with this target.
APPS' DETAILS:
SOME HOMEMADE-LIKE VIDEOS OF THE APPS IN ACTION:
After the brand reveal, the project reached the general public with a tab on LG Portugal facebook page that had the (so far) fake apps, the mobile phones and a contest to award the craziest apps suggested by the fans.
"WHAT ANDROID APP IS MISSING IN YOUR LIFE?" FACEBOOK COMPETITION:
