How do you create hype around the return of a Limited Time Only breakfast burger for a GenZ audience that doesn’t show up for breakfast?
We turned the return of the McGriddles into a hypebeast-worthy event: a Limited Edition Fashion Drop inspired by the McGriddles ingredients.
We turned the return of the McGriddles into a hypebeast-worthy event: a Limited Edition Fashion Drop inspired by the McGriddles ingredients.
Complete with fashion influencers enjoying the exclusive merch and the Limited Time Only burger.
Awards:
MARKies – Gold in Most Effective Launch/Relaunch
MARKies – Gold in Most Creative: Specific Audience
MARKies – Bronze in Most Creative: Customer Engagement
MARKies – Bronze in Most Effective Use: Specific Audience
Effie – Singapore 2024: Gold in Sustained Success
MARKies – Gold in Most Effective Launch/Relaunch
MARKies – Gold in Most Creative: Specific Audience
MARKies – Bronze in Most Creative: Customer Engagement
MARKies – Bronze in Most Effective Use: Specific Audience
Effie – Singapore 2024: Gold in Sustained Success